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Good job recycling! Now, refine it a bit
Lexington’s recycling program is facing an unusual problem caused by people who want to recycle too much. Some people figure that if you can recycle steel cans, then wire clothes hangers and old Chevy tailpipes are fine, too. If plastic bottles can go in the Rosie, folks figure that a plastic toy can be piled on top of it.
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Jeff Jarvis speaks about new business models for investigative journalism at the BRITE ‘10 conference. He discusses the importance of mobile media to local news and how Best Buy and the London Telegraph point to new business models. Jeff Jarvis is the author of What Would Google Do? and a professor of journalism at CUNY. The BRITE ‘10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at www.briteconference.com or http
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